Day two of the conference started with the same vigour as day one and although the entire program was captivating, the highlight for me was the talk by Dr Brand Pretorius who is the former CEO of Toyota SA Marketing and McCarthy Limited and currently the Director of many listed companies. He spoke about the Guidelines for business success in a rapidly changing South Africa.
He said that to be able to be successful in business, one needs to take cognisance of the following.
He shared his key lessons he learnt through his journey and said that
Dr Pretorius made an interesting quote by Mandela, “I am not here to lead, I am here to serve. This quote rings so true. In the business and work environment so many managers fail in their role, instead of seeing their role as an opportunity to lead by example which brings trust and respect, they opt for a more dictatorial approach.
After all that has been said and done, the day brought about topics that will assist not only for moving forward in an economy that is rapidly changing.
The Durban International Conference Centre set the stage for the first of the six day Essence festival. Eager and ready to learn more about what the international business arena I made my way there with an open mind and thirsty for knowledge.
The Welcome Address was done by Her Worship, the Mayor Cllr Zandile Gumede who said that the reason “we hosting Essence in Durban is because of sister city partnership with city of New Orleans in the US. This festival is about cultural exchanges through creative arts and it is also about knowledge exchange on how to develop small businesses. As the result of that partnership, the city of Durban decided to consolidate that partnership with City of New Orleans by identifying other platforms that could be of mutual benefit in terms cultural exchange. We looking at knowledge exchange in terms of Small business development”.
Some of the knowledgable speakers that shared the stage on day one were
The first day of the Essence Festival Business conference proved to be enlightening for all in attendance, with many women saying that the Essence Festival in Durban is exactly what was needed to form a steady bridge between the two countries.
Success? Yes so now all thats left is for more knowledge to be shared on day two at the Essence Festival in Durban.